Teens, Watch Out for Prepaid Cards!
Posted by Tim at 05/07/10 03:32 PM

By Simone Backer


Ever since the Credit CARD Act went into effect this February, credit cards have been less available for those under 21. This credit card reform is helpful in ensuring that credit card companies don’t weigh down young people with debt, but unfortunately other risky alternatives have popped up. For example, certain prepaid card companies are marketed directly to teenagers and their parents, boasting major benefits like added protection, control, personalization, and other perks.

Three major prepaid cards geared towards teens are Visa’s “UPside” card, American Express’s “PASS” card, and Visa’s “Buxx” card. All three are set up so that parents load money directly into their kids’ accounts, and then allow their teens the responsibility to withdraw cash from ATMs, use the cards directly at retail locations, or make purchases online.

But if plastic is what teens and parents are looking for, prepaid is not the safest choice. Money is safest in a traditional checking account because there are legal protections to limit loss if cards are lost or stolen or if the account gets into the hands of an identity thief. And while all three prepaid card companies claim that their cardholders learn fiscal responsibility, it’s probably more valuable for teens to establish a relationship with a credit union or bank than to grow comfortable with a prepaid card’s dubious safety net. For some tips on setting up a traditional bank account, check out Back to Basics: The Bank Account.

All potential cardholders should avoid the lure of seemingly low costs and instead look into the card’s terms and conditions to scope out all their fees before signing up for a prepaid card. Common costs include—but aren’t limited to—activation fees, monthly fees, overdraft fees, dormancy fees, balance inquiry fees, customer service fees, and even cancellation fees. This wide range of fees may put you at risk of paying more than you anticipated. Card companies will sometimes minimize or eliminate certain costs in order to use that as a main selling point for people to sign up for a seemingly less expensive card; however, the companies may load up on other fees and neglect to adequately inform you of these steep costs.

One disgruntled Visa Buxx consumer from Santa Monica had countless issues with customer service after $1200 in unauthorized purchases in Europe showed up on her daughter’s account balance. But Sam on rateitall.com maintains that he “would recommend (UPside Visa) to anyone who needs a trustworthy and no-fuss alternative to credit cards. But don't call in for service, use e-mail instead - they're prompt and it'll save you money.”

Some prepaid card websites target teens through flashy “Easy as 1, 2, 3 steps!” banners, personalized cards, and special perks like 1% cash back. It’s true that prepaid cards may be easier to sign up for than credit or debit cards, but traditional cards may be worth the extra legwork due to their guaranteed protections. Colorful cards and “countless rewards” may seem advantageous, but almost all cards have personalization options. And the 1% cash back feature of UPside is only available for premium members, who have to pay $29.50 extra per year.

The key to successfully using a prepaid card is to carefully compare the fees of different prepaid card accounts, even if it requires sifting through pages of fine print or terms and conditions. It is also important to avoid succumbing to the glitzy ads many prepaid card companies use to cater to young adults. And as a rule of thumb, “Elite” and “Premium” accounts aren’t worth the extra fees. Hopefully, legislation will be passed to regulate prepaid card companies in the same manner that mainstream debit and credit card are regulated; but in the meantime, it’s entirely better to protect your money and yourself by becoming aware of the disparities between different cards and choosing the one that best suits you and your family.

If you’ve had experience with prepaid cards, we encourage you to share your story with our online form or by posting a comment below.